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ALLMED HEALTHCARE MANAGEMENT
In an age where so much of our experience with the
medical profession is mitigated by insurance company interests,
regulatory compliance, and litigation, AllMed helps physicians and
insurers walk the fine line between compassion and profitability.
A third-party claims and peer reviewer, AllMed
provides fast, unbiased opinions to medical professionals on every
conceivable procedure or topic.
in cooperation with
cube management, our mandate was to take this relatively small
regional provider into the 21st century in both style and message,
allowing it to compete with giants in the industry like Permideon and
Analycs.
With a simple, 1-color logo, we first opted to
bring more color to the mix. Two new blue/purple tones were pulled from
the original art, and a muted green brought much-needed life to the
brand. architectural elements in the form of a standard color bar
and oversized bullets added additional interest, but it was still a bit
cold.
A new brand is only as good as its usability. We
created an entire library of easy-to-use photography, graphical
elements, and formatted templates for use in everyday
communications.
In addition to the cosmetics, we helped establish a
more authoritative position in the marketplace by implementing a highly
successful email newsletter campaign and an active press room. we also
track and manage website metrics, Google AdWords, and are in the
planning phases for a mirror site focused specifically on hospital peer
review services.
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