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ETHICSPOINT
As one of the pioneers in the ethics reporting
industry, David Childers of ethicspoint rightfully prides himself on
knowing his audience and his market. So when he decided to
completely overhaul the user interface for the EthicsPoint reporting
tool at the beginning of 2005, the whole organization was poised to
jump. But jump where?
Childers recalled working with alcheme's Kim Lamb
on a customer service process improvement facilitation, so he called her
again to see if she had any ideas. Eureka!
On an extremely tight deadline, alcheme was asked
to do the impossible: coordinate with both the marketing and technical
teams for a thorough needs assessment, distill lots of must-haves and
don'ts down to a usable concept, and basically reinvent the entire user
interface and its behaviors for the company's core product offering
within 30 days.
A fully
functional demo showcasing the new design was ready for a critical sales
event and, according to Childers, "undoubtedly helped us secure several
new contracts."
Jump ahead to September 05: having chalked up a
solid win with the reporting system interface, ethicspoint decided it
was time to tackle the dark and dated main corporate site.
A project of this magnitude is a challenge under
even the most ideal circumstances. but we were also helping them define
the new wider, more comprehensive vision for the ethicspoint brand.
We were tasked with communicating this message through a visitor
self-selection process using color, segment-specific photography, and a
new library of iconography.
With execution help from
eROI and
Marqui content
management systems, alcheme created a unique design that could be
quickly implemented and easily managed by key ethicspoint personnel.
"alcheme creative has the unique ability to be both
objective about our direction, AND fully invested in our success,"
CEO Childers declares. "I’m convinced that their willingness to challenge
our assumptions made for a better all around output."
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