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INSIGHT OUT THEATRE COLLECTIVE
This provocative, socially-responsible theatre
troupe needed help with their collateral.
A firmly-established and expressive brand mark made
print design easy: Use this contemporary Sanskrit concept to build a
promotional brochure announcing the upcoming season and encourage
sponsorship.
Output for our first brochure was an 11x17 4-panel
gate fold design: The makings of a colorful and dramatic unveiling of the new season.
The finished size is 4.25 x 11; the outside, when
completely folded, displayed only the logo and a panel for mailing.
the first reveal was 8.5x11 inches of bright orange mission statement
and founders photos. Full inside reveal was an intense blue with
iconography representing each of the season's productions.
This bright, flowing design concept was then
employed throughout the entire communication effort, from website to
fractional advertising.
Insight Out continues to evolve and thrive in the
Portland theatre scene, and alcheme continues to help out as needed.
We're celebrating their successful third season and look forward to many
more.
www.insightouttheatre.org
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