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PGE PARK
In January of 2005, baseball season was rapidly
approaching for the new PGE Park marketing team.
They needed a real soup-to-nuts array of collateral: New
season tickets and ticket books, promotional materials for various
products and special events, fractional ad design, a variety of new
signage throughout the Park, pocket schedules, magnetic calendars, and
the list goes on.
In just a few short weeks, alcheme was able to fully arm
the sales staff with much needed materials. We went on to build a
complete arsenal for the 2005 season, including an enhanced Kid’s Club
program, soccer camp promotions, media guides, press and VIP kits, and
all the materials for the first few season kick-off events at the Park.
We
even helped with a mini brand refresh that brought their print
communication more in line with the savvy new look of the Park.
Output included all new letterhead, envelopes, and new business cards
for both the main park staff and Timbers personnel.
The result was a fresh, upscale relaunch that suited the
Park's new attitude and appealed a little more to the corporate audience
-- without sacrificing any of the FUN!
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