about alcheme creative
STANFORD HEALTH LIBRARY
Challenge: How to make vital medical research findings and clinical trial information available to the widest possible audience without burning up an already stretched staff at the Stanford Health Library.  
  • Set up an easy-to-manage blog format to house and archive "Notes from the Doc Talks," a monthly lecture series
  • Create a highly-customized design for both the blog and email versions of the newsletter
  • Implement state of the art RSS-based content collection, list management and delivery technology from EROI
  • Modify the existing SHL website to promote the new service and capture subscribers
  • Provide step by step help documentation and training for the internal staff


 

PGE PARK
alcheme jumped into marketing activities midstream to help the PGE Park team create an entirely new library of sales/marketing assets:
  • Within the first 2 weeks, launched a brand refresh within the context of new season tickets and ticket books
  • Created both content and design for new flyers/brochures on all existing sales products (Groups, Non-profit, Kids' Club, Soccer Camp, Corporate, and several special events)
  • Design and print management for annual pocket calendars, display boxes, and magnetic calendars (both Beavers and Timbers)
  • Assembled and managed 6 separate direct mail campaigns across a variety of targets
  • Refreshed 40% of Park signage within 45 days


 

CANCER CONCIERGE SERVICES: FORE THE CARE
Overview:  Stanford Hospital & Clinic’s Guest Services department needed to raise both funds and community awareness for their unique Cancer Concierge Services.
  • Initial brand identity (naming, logo design, messaging, etc.)
  • Design and print oversight for all output, including promotional collateral, sales packages, fractional ads, programs, and event signage
  • Auction and prize package collection
  • Extensive project management and event coordination



 
City of West Linn
Dynamic website design/development (with Fenway Technology Group); logo design, collateral development
Stanford Health Library
eNewsletter publication via RSS feed, blog implementation
adidas
MS PowerPoint presentation, multimedia, POP/POS
Ore-Max
Collateral development, fractional advertising in three languages, new website design
PGE Park
Branding, sales assets, signage, advertising
EthicsPoint
User interface design, advertising, website, print collateral development
Metropolitan Group
MS PowerPoint, multimedia
Slideshow
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